ABOUT US

Founded in 1923, hummel is a heritage-driven global sport and lifestyle brand, built on over 100 years of sport, community, and innovation. We create apparel and footwear that move the game forward.

Today, we operate in more than 35 markets, united by one clear vision:To Change the World Through Sport.

OUR BRANDS

Under the hummel brand, a strong portfolio of sub-brands comes together, all committed to innovation, inclusivity, and community through sport.

RULES OF PLAY

Our culture is the engine behind everything we do. With our Rules of Play as the foundation, we take responsibility, create with passion, put the customer first, and win together. These values guide our decisions, collaboration, and ambitions. 

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PART OF THORNICO

hummel is part of THORNICO, a family-owned global conglomerate founded by Thor and Christian Nicholas Stadil, consisting of more than 130 companies worldwide. Within the THORNICO group, interconnectedness is an opportunity to work closer across businesses, break down silos, and think more holistically. This philosophy is known as Company Karma: doing good while doing business

GROUP EXECUTIVE MANAGEMENT TEAM

Lars Bugge Stentebjerg

Chief Executive Officer

Henrik Svenning

Chief Commercial Officer

Pernille Skovmose Finnerup

Chief Human Resource Officer

Jesper Kopp

Chief Product Officer

Michael B. Nielsen

Chief Financial Officer

OFFICE LOCATIONS

hummel HQ

Balticagade 20,
8000 Aarhus C
Denmark

hummel DACH

Leverkusenstrasse 54
Hamburg 22761
Germany

hummel France

Rue de la Haye
67300 Schiltigheim
France

hummel Iberica Sport & Fashion, S.L.

Marie Curie
03203 Elche, Alicante
Spain

hummel Türkiye

Kağıthane Polat Ofis
İmrahor Cad. No: 23 - C BLOK KAT:4
34400 Kağıthane, İstanbul, Türkiye

hummel Distribution Center (hDC)

Skandinavienvej 7,
6330 Padborg
Denmark

hummel India

Tower B, Signature Tower, NH-8 Sector 30, Gurugram 1107, 11th Floor
122001 Haryana, India

hummel Benelux

Penningweg 31
4879 Etten-Leur
Nederlands

OUR MARKETS